Profile signals
Categories
- AI/ML
- Enterprise SaaS
Locations
- San Jose, CA
Tags
- adobe
- ai-marketing
- b2b-marketing
- generative-ai
- lead-scoring
- marketing-automation
Directory / Organization
Marketo (Adobe)
Marketo Engage is Adobe's AI-powered B2B marketing automation platform, acquired by Adobe in 2018 for $4.75 billion. Now a core product of Adobe Experience Cloud, it serves enterprise marketing teams with lead scoring, multi-channel campaign orchestration, and generative AI content generation. Adobe named it a 2025 Gartner Magic Quadrant Leader for B2B Marketing Automation Platforms. Recent AI additions include an...